StudioReview

This studio's site is simply one of the slickest presentations of a folio I've ever seen. Big Spaceship work with Big brands on Big budget Big campaigns. In fact, there isn't much about this company that isn't big. There is so much to explore on this site it's going to take you a while, I've just shown the first two projects I stumbled upon because they are both pretty solid. The reason Big Spaceship land the big clients is because they create content that is interactive, original, entertaining and engaging. So instead of looking at a pair of Nike sneakers, you're creating your own sci-fi scene for the Nike girl to run through. What is the purpose or meaning behind this Nike effect generator? I've got no idea, but the point is I spent 5 minutes playing around with the different effects. So this means I spent five minutes staring at a girl running in Nike sneakers, need I say more. The same goes for the Stranger than Fiction game that asked you to make your own unusual sentence from a jumble of words and submit it to the gallery. As more and more inpatient audiences begin to ignore traditional ads, it's becoming clear that engaging interactive content is clearly the key to the future of advertising. Big Spaceship, are at the forefront of this advertising revolution and I'm looking forward to seeing what they come up with as more and more studios/agencies realise this future.